https://www.rebeccaryan.work/home daily 1.0 2025-05-28 https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/1758fe6d-913a-4d58-bd4c-0bd892cdae31/Paloma_AbsolutVodka_02.png https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/ae15bddb-d1e7-49c6-a2c8-95e49fca22d2/popsicles%21.png https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/8520f592-5f0e-416a-9ba9-d9628525ece0/little+dipper+tote.png https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/2db0946f-38df-41b6-a65f-d8645eca5efc/p4.jpeg https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/e67d5db1-79a6-4545-9f30-b4c11103e84f/nat.jpeg Home https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/0b0da58a-9e5d-4424-a499-2c2586d0b830/jill.png Home https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/6ddc6770-37c2-4a09-9191-291b2dc23cb1/taryn.jpeg Home https://www.rebeccaryan.work/about daily 0.75 2025-02-24 https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/a288f376-9cf2-4673-a7e5-36ad9d9fea51/hs+1.png https://www.rebeccaryan.work/contact daily 0.75 2025-02-18 https://www.rebeccaryan.work/portfolio daily 0.75 2025-02-19 https://www.rebeccaryan.work/portfolio/photo-direction monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/b5cd5355-20ee-4b0f-9eb5-298fec419284/ezgif.com-gif-maker+%282%29.gif Portfolio - Photo Direction https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/1865a705-8829-4f1e-b601-884a19f4390b/popsicles%21.jpg Portfolio - Photo Direction https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/05e7f4c6-9787-46b9-8539-081884f1b3a2/RWB+Hero.png Portfolio - Photo Direction https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/154709f9-2f03-40cc-a8a5-737def248f71/RWB+Kit+2.png Portfolio - Photo Direction https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/6c72bb9f-3bea-4a14-959e-01425b9d45a7/Paloma_AbsolutVodka_02.png Portfolio - Photo Direction https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/4cc19603-8699-46ce-a4dc-236a4f2178d4/Paloma_AbsolutVodka_11.png Portfolio - Photo Direction https://www.rebeccaryan.work/portfolio/brand-development monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/757901f5-ce3e-4eec-a50c-0f5da87fdd46/Airmail+1.png Portfolio - Brand Development Located in Miami Beach, Airmail was Sourced Craft Cocktails' first brick and mortar concept. I was granted the opportunity to build its branding from the ground up. I worked with my team to build a moody, tropical cocktail lounge with a hint of Cuban nostalgia (in a food hall, of all places!). From its mission statement to its physical aesthetics to its rotating menu, I was able to contribute and develop my passion for high level branding with Airmail. https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/41153bef-c2a4-425a-9e50-667660f49a10/KK+Mood+Board.png Portfolio - Brand Development While working with Kashmere Kollections (a branch of 310 Nutrition), I had the opportunity to present a new, crisp brand refresh using this mood board. I incorporated a similar color palette to their original for a gentler transition. I also added more youthful, vibrant imagery, cut out animation and faux iPhone notifications, Google search bars, etc. to attract a younger audience. https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/5073b0bd-2b42-40f9-bf49-c019b8649123/Screenshot+2025-02-15+at+7.09.33%E2%80%AFPM.png Portfolio - Brand Development As part of my application for Senior Brand Designer with Postcard Cabins (formerly Getaway), I took it upon myself to put together a conceptual brand refresh deck that outlined my vision for how to develop brand personality and revitalize an already large fanbase. To skew toward a greater Gen Z audience, I pitched Polaroid, vintage-style high flash photography, '90s reminiscent merch and emphasis on unplugging from the digital zeitgeist (one of PC's main tenants). https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/77ab27aa-53e2-4702-a5bc-e600d1d50777/Screenshot+2025-02-15+at+7.08.27%E2%80%AFPM.png Portfolio - Brand Development This mood board is totally conceptual. When reviewing Eberjey's current branding, I felt that, especially for a pajama brand, imagery and overall look + feel were lacking comfortability and a sense of attainability. I found myself wishing the brand were more organic. With the understanding that the product is luxurious, high quality and intentionally "buttoned up", I created a branding strategy that incorporated more relaxed photography, greater diversity in models and colors/elements that conveyed warmth. https://www.rebeccaryan.work/portfolio/packaging monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/723d4a07-0d33-45b9-9958-8e5e38dcf797/p4.jpeg Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/a8efc9f9-7218-4b7f-9add-fa62d96d312c/p1.jpeg Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/801981dd-c189-407f-96b0-2cd8724c4c55/p2.png Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/7b51dfef-e7a5-4dee-8710-f242914ef4db/p3.png Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/3b2483dc-a550-4aa5-852f-28840784ded3/p6.png Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/22f057f4-fdb2-4e55-9da7-b392f225340f/1.jpeg Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/4ee9c1a4-3ad2-4374-84de-5263ead5461d/2.jpeg Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/dc4ee834-909e-476e-9d28-c8652f96dda6/5.jpeg Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/f00d0ee8-bf3a-49a2-b7b6-f088ccf62573/6.jpeg Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/41183371-095b-4afa-849f-d9a323359137/3.jpeg Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/5b8c5280-0743-4f79-80a2-c1fa62708bf0/7.jpeg Portfolio - Packaging https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/c89d6067-f609-4b0b-8eea-4872972ec88a/4.jpeg Portfolio - Packaging https://www.rebeccaryan.work/portfolio/print-collateral monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/8787e748-305a-465a-b0e6-b8dd7798f346/Screenshot+2024-08-30+at+12.47.06%E2%80%AFPM.png Portfolio - Print Collateral https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/860ce76e-7336-4668-9f71-635b5a31ef2d/n2.png Portfolio - Print Collateral https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/be4d334c-42e1-443e-8760-36d9c86cb072/n3.png Portfolio - Print Collateral https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/50a1b1b2-a703-402a-a05d-73a04550e573/n5.png Portfolio - Print Collateral https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/b5fdb942-2df2-4cd8-a203-ac096fcb3309/n6.png Portfolio - Print Collateral https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/43915076-975c-4f8f-97cd-5edf0dce0419/n10.png Portfolio - Print Collateral https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/a576a93b-290b-4ca4-90ae-27c9c6d9e951/n11.png Portfolio - Print Collateral https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/2d3a43fb-76cf-4ee6-b116-17847cdd09f9/n12.png Portfolio - Print Collateral https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/a5a8e372-91c7-4f3f-a401-f085164c452e/2-RT+Menu+Redesign+%2814+x+8.5+in%29.png Portfolio - Print Collateral https://www.rebeccaryan.work/portfolio/social-media-content monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/d3530c73-06d3-4ed4-b7f4-f0c17f4947d8/PC+4.gif Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/137b98a1-397d-425c-bc45-bb631411072a/Instagram+post+-+3.png Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/ca529554-39d6-4b10-aa0d-dbf3f8f5f2d3/Instagram+post+-+29.png Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/546b4bdd-5b7d-45dc-ad52-dcc842c3ad3b/Instagram+post+-+32.png Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/ab6f94c9-a5b7-4e69-858c-ef9e30afde84/Fall+Foliage.gif Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/8b644a0e-dfa4-4668-a58c-ed00ccfeed1f/Screenshot+2024-12-16+at+2.16.15%E2%80%AFPM.png Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/55421381-1d22-4fe6-b82d-2e58fec0a9dd/Screenshot+2024-12-16+at+2.24.12%E2%80%AFPM.png Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/3a5e44ab-1b96-4c48-964d-e008e8ac5c32/Screenshot+2024-12-16+at+2.25.51%E2%80%AFPM.png Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/9834b2c4-9ecf-4653-b0fe-357a3f718de4/signature+pour.gif Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/ef2ab601-bc14-4f23-9f3c-0d8dced25027/Screenshot+2024-10-08+at+10.37.07%E2%80%AFAM.png Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/62972572-a268-49dc-a548-b9698e972267/Screenshot+2024-10-08+at+10.37.34%E2%80%AFAM.png Portfolio - Social Media Content https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/ee76b7ec-6c2d-4dcf-8584-49c7c866f2c4/Screenshot+2024-10-08+at+10.42.29%E2%80%AFAM.png Portfolio - Social Media Content https://www.rebeccaryan.work/portfolio/email-design monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/38384f28-8414-4a60-a208-8c23aafb9ed4/New+Year+New+View.gif Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/8b23cd64-b7b3-4d06-bcdb-2c295b1731b1/Slice+6.png Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/38ff3ab6-10a2-4925-98af-bf4daed1a7bf/Slice+18.png Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/3d8e4307-e16a-427b-b0c9-10f6861470e6/2024-08-09+Influencer+Road+Trip+Part+3.png Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/a63ee75c-3553-486a-a79d-c8b67517c76e/STARRYNIGHTSLastChance-2024-12-31-Slice1.gif Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/ef972eda-57e6-4064-bcb6-3e5a33d9930b/2024-08-13+Stargazing+24.png Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/1bdedab2-1a49-46d5-b314-f0e109d6e853/2024-08-13+Stargazing+25.png Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/d41c15e7-3164-411e-aa47-d21d03607dfd/2024-09-09+Stargazing+24.png Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/f9a7659a-bc62-480e-bd6f-155d880ae3c9/Exhale+Day+MMS-2.gif Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/c11953f8-6bf5-4a4d-9f4c-be945b84a677/Screenshot+2024-06-28+at+11.15.29%E2%80%AFAM.png Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/ce0680fd-8c44-459a-aee5-c4aee4440281/Screenshot+2024-06-28+at+11.16.12%E2%80%AFAM.png Portfolio - Email Design https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/a7a679b0-be21-42a5-a67e-331ce039512d/RR_ChocMint+Relaunch.png Portfolio - Email Design