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I also added more youthful, vibrant imagery, cut out animation and faux iPhone notifications, Google search bars, etc. to attract a younger audience. https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/5073b0bd-2b42-40f9-bf49-c019b8649123/Screenshot+2025-02-15+at+7.09.33%E2%80%AFPM.png Portfolio - Brand Development As part of my application for Senior Brand Designer with Postcard Cabins (formerly Getaway), I took it upon myself to put together a conceptual brand refresh deck that outlined my vision for how to develop brand personality and revitalize an already large fanbase. To skew toward a greater Gen Z audience, I pitched Polaroid, vintage-style high flash photography, '90s reminiscent merch and emphasis on unplugging from the digital zeitgeist (one of PC's main tenants). https://images.squarespace-cdn.com/content/v1/67b103915dc7c876331e8764/77ab27aa-53e2-4702-a5bc-e600d1d50777/Screenshot+2025-02-15+at+7.08.27%E2%80%AFPM.png Portfolio - Brand Development This mood board is totally conceptual. When reviewing Eberjey's current branding, I felt that, especially for a pajama brand, imagery and overall look + feel were lacking comfortability and a sense of attainability. I found myself wishing the brand were more organic. 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